Pac Arts Launches New Logo and Kicks Off Ticket Sales for the 11th Annual Chew The Scene

FOR IMMEDIATE RELEASE

CONTACT: Carmela Prudencio, media@sdaff.org

SAN DIEGO, September 6, 2024

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Pacific Arts Movement Celebrates 25 Years with a New Logo Launch and Kicks Off Ticket Sales for the 11th Annual Chew The Scene

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September 6, 2024 – Pacific Arts Movement (Pac Arts) is excited to announce the 11th Annual Chew the Scene, the highly anticipated culinary event that kicks off the 25th San Diego Asian Film Festival (SDAFF). This celebration of food, culture, and community will take place on Tuesday, October 8, 2024, from 6:00 PM to 9:00 PM at UC San Diego’s Park and Market in Downtown San Diego.

Marking SDAFF’s 25th anniversary, Pac Arts is embracing a new chapter with a dynamic rebrand featuring a refreshed logo and redesigned website. This bold redesign marks a significant milestone as Pac Arts honors its past while looking forward to an exciting future.

“For the past 25 years, Pacific Arts Movement and the San Diego Asian Film Festival have played a pivotal role in shaping and elevating Asian and Native Hawaiian Pacific Islander stories and storytellers locally, nationally, and globally,” said Pacific Arts Movement Executive Director Alex Villafuerte. “With our new logo and website redesign, we’re ushering in a new era for Pac Arts — a playful yet powerful symbol that challenges conventional designs and invites exploration of the deeper narratives within our community.”

Chew the Scene has grown beyond just a food event—it’s a platform for storytelling through the lens of culinary excellence. This year, attendees will enjoy tastings from over a dozen of San Diego’s top Asian American and Pacific Islander (AAPI) chefs, restaurants, and vendors, each presenting their unique interpretations of Asian American cuisine.

Each dish served at Chew the Scene is a story in itself, a reflection of the chefs’ heritage, creativity, and dedication to their craft. From innovative fusion creations to beloved traditional recipes, attendees will embark on a culinary journey that showcases the diversity and depth of Asian American cuisine. The event offers a unique opportunity to connect with the stories behind the food as chefs share the inspirations and cultural significance of their dishes.

Featured Participants Include:

• Avian Catering
• Crab Hut
• Glassbox / Zen Asian Modern Bistro
• GÜDMÜDFÜD
• Kettner Exchange
• Kumo
• Kusina
• Lia’s Lumpia / Milagros Filipino
• Mekong
• Papa’s Polvoron
• Pink Buddha
• Snoice
• Sovereign Modern Thai

In addition to the culinary experience, guests will get an exclusive first look at the 2024 SDAFF lineup, which runs from November 7-16, 2024. This includes the chance to be among the first to purchase tickets for film premieres, special events, and more.

Join us in celebrating the flavors, stories, and creative spirit of the AAPI community at the 10th Annual Chew the Scene. Tickets are available now, and we invite everyone to be part of this unforgettable evening.

‍Additional Information:

• Organization: Pacific Arts Movement
• Event: Chew the Scene 2024: Official Launch Party for the 25th San Diego Asian Film Festival
• Date/Time: Tuesday, October 8, 2024 from 6:00 PM - 9:00 PM
• Location: UC San Diego Park and Market, Downtown San Diego, 1100 Market St, San Diego, CA 92101
• Tickets: https://givebutter.com/cts2024
• Interviews available: For interviews with chefs or festival staff and a list of available screeners, please contact media@sdaff.org.
• Link to use in your story:  chewthescene.com

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Ticket Information:

General Admission: $60 

Pac Arts Members: $50

ABOUT THE SAN DIEGO ASIAN FILM FESTIVAL: 

Pacific Arts Movement (Pac Arts) is the most comprehensive portrait of Asian and Asian American cinema in North America. Located in San Diego, California, Pac Arts is the presenter of the annual San Diego Asian Film Festival, the largest showcase of Asian cinema on the West Coast, and the Spring Showcase of Asian Cinema. The 25th SDAFF is scheduled for November 7-16, 2024. For more information, visit http://pacarts.org. 

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ABOUT PACIFIC ARTS MOVEMENT:

Pacific Arts Movement (Pac Arts) launched in 2000 when it debuted the San Diego Asian Film Festival, a showcase of Asian American and Asian international cinema. Rooted in the love of film and the arts, global citizenship, and Asian culture and communities, Pac Arts became an official nonprofit media arts organization in 2002, and is now one of the most significant exhibitions of Asian cinema in North America.

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